The Hedonic Experience of Enjoyment and Its Relationship to Informal Learning: A Study of Museum Websites

Online hedonic experiences are increasingly of interest in both research and practice. In particular, it has been proposed that ‘traditional usability approaches are too limited and must be extended to encompass enjoyment’ (Blythe and Wright 2003, p.xvi). The aim of this study was to investigate the relationships among: (i) website design features; (ii) user’s experience of enjoyment; and (iii) informal learning such as that occurring with a museum website. A cross-over experimental design was employed with web pages from the National Palace Museum, Taiwan. Results indicated that, as expected, a multimedia game-based ‘lesson’ led to both more enjoyment and more learning than a text-based ‘lesson’. With text-based pages more enjoyment also meant more learning. The situation was complicated, however, with the game-based pages, as results were not in the expected direction. The study points to the need for more research in this complex area.